Athrú (ah-roo) meaning to change or to transform in the Irish language. 

Athrú by Aoife is a curated clothing company which allows customers guilt-free circular shopping. We specialise in hand-picking beautiful and stylish pieces for each of our collections making us your go-to platform for high quality, on-trend occasion wear in Ireland. 

We understand the power of a new outfit and the difficulties faced by those who want the feeling of ‘newness’ but who at the same time cannot ignore the negative impacts of buying new every time. It’s bad for our pockets, and bad for the planet. However, we shouldn’t sacrifice feeling good to counteract this. Our goal is that by shopping with us you still get that feeling of new, but in a more sustainable affordable way.  

We have a wide range of new and pre-owned clothing which has been carefully curated to ensure it is of the highest standard. Our items are available to rent or to buy in order to meet consumers’ diverse needs and maintain accessible price points. 

Here at Athrú, we are a safe space for all fashion lovers, who want to counteract fast fashion and good damn look doing it!